![]() ![]() However, after his death, the company began expanding at an unprecedented rate and opening numerous gaming establishments throughout the US. The venture proved successful, and in 1973, Still purchased Mapes' share, changing the name to Harrah's Reno the following year.īy the time William Harrah passed away in 1978, his company operated 16 casino venues. In 1972 Still partnered with the Mapes Estate to reopen the Tara Tower Motor Hotel as Harrah's ClubTara. Let's jump straight in! A Brief History of Harrah’s Casino Brands Plus, we cover the different casino apps under the Caesars Palace umbrella. Additionally, you can check out our expert take on Harrah's online casino and their welcome bonus and promotions. In recent years, most of these venues have gone live with online betting sites. Over the years, the brand has grown exponentially and now boasts many land-based casinos across the USA, some of which you can read about on this page. At that time, Alan Still, the man who later became its owner, ran a union card club in San Francisco. Harrah's Entertainment, now known as Caesars Entertainment, opened its first venue under this brand in Reno, Nevada, way back in 1937. ![]()
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